Struggling to attract traffic to your website? There are three key areas to focus on. Let’s take a brief look at the benefits of using SEO, AdWords and word of mouth to ensure your traffic is increased, targeted and more receptive to your products.
Search engine optimisation – or SEO – is critical to the ‘organic’ performance of your website. Search engines like Google use highly complicated algorithms to provide its customers with the best possible service every time they search. So, in very basic terms, the key is to do what Google wants. SEO takes time, however, and it’s also a complex process, needing constant care, attention, and latest industry knowledge. If you don’t understand SEO already, it is almost guaranteed to benefit you more if you hire someone that does if you want to increase traffic to your site.
Google AdWords is a little different, in that you pay for ads that sit on top of the search engine’s organic results. If you don’t have the time to do SEO, AdWords can give you a lot more exposure, fast. If you have time on your hands, master AdWords with Google AdWords certification. Otherwise, look for an experienced service that can do all the work on your behalf and get the results you need.
Word of mouth
Finally, word of mouth is the original ‘social media’ and is still highly effective. It’s all about getting recommendations from your customers, and encouraging them to spread the word on your behalf. It’s super cheap, and if you master the process can lead to exceptional results. Engage with your customers, give them a reason to talk about your brand, and empower them to spread the word.