Conversion rate is one of the only things in eCommerce that you can’t buy. You can purchase the traffic through marketing, but that means nothing if you can’t get the customer to convert. So here are seven basic steps you can take, without a whole lot of energy or resources, for making converts out of your visitors to grow your business:
Spell it out
Don’t leave it to your visitors’ imaginations to figure out what you do, who you are, and how to make a purchase. Nice flowery, ambiguous copy may please your English teacher or your poetry club, but clear, straightforward language results in a higher conversion rate.
Use call to actions
Leave no room for questions when making converts. “Buy now,” “Click here for more information,” “Call us today,” “Choose the best option for you” and/or “Hire Us” — all are calls to action that are at the core of conversion marketing.
Make it easy
Provide online payment plans that are open to everyone. Whenever possible, avoid sign-ups and extra demands of customers before they are allowed to buy (unless you want to remain exclusive — then by all means create hoops), if it’s difficult for a customer to place an order, they’ll give up, dropping your conversion rate.
Provide answers that are relevant to your customers without making them ask. Let them know how long delivery will take, for example, or when they can expect a returned call. Provide easy access to contact numbers and contact forms and then follow-up on those contacts.
Make your offers clear and easy to use
Keep options limited to two (three at the most) to prevent analysis paralysis. It’s usually best to display prices to individual consumers, but if you’re a B2B site that caters to small and medium-sized clients, provide a few special offers just to let visitors know that you’re competitive.
Make it trustworthy
Display testimonials throughout your website. And yes, even on the front page. Testimonials help making converts out of visitors by reassuring them they are in good company. Drop names. Just like in job interviews, conversion tactics leave no room for humility.
Get an evaluation
We’re able to evaluate your website and give you pointers on how it can be improved. We have helped hundreds of customers improve their conversion rate in less than just 30 days. Why not Request a Proposal and see how we can help.