There’s no denying that social media can help you grow your business. It’s a necessary platform to utilize when you’re growing your company, and in today’s world, social media is everything.
However, getting started can prove to be difficult if you’re not well-versed in internet culture and how it relates to doing business. To help you out, we’ve put together some useful information that will help you pick the right social media platforms to help you grow your business. Ideally, you’d want to use all of these. However, we understand that not every business has the workforce capable of managing them all, so we’ve also added some tips on what type of businesses can take advantage of each social media platform.
Facebook is by far the largest social media platform available. With 2 billion active users every month, Facebook is fantastic for lead generation and it’s a reliable advertising platform to use. You can target very specific audiences on Facebook and it’s perfect for building relationships with other companies and your audience.
The best use for Facebook would be a general advertising platform. It’s the standard go-to and a safe bet for most companies due to how “normal” and standard it is to use Facebook. Every company should use Facebook as a base and there are only very niche cases where Facebook can be omitted.
Twitter is the ideal platform for businesses that prefer the immediacy of internet communication. Although Facebook has billions of users that regularly use the platform, communication can be a bit slower and you’re not expected to reply to something immediately unless it’s a support request. Twitter, on the other hand, is all about being “in the now” and being a part of an evolving social media platform.
Twitter is best for short content such as small comments, important messages, news announcements and other “now” information. Most Twitter users are younger than Facebook users, so it appeals to a much younger audience. Twitter is ideal for businesses that are more modern, hip and trendy. They’re also great for networking and building up a solid core audience that you can engage with.
On the opposite spectrum of Twitter is LinkedIn, the social media platform for B2B businesses. If your goal is to generate leads, post editorial content and find new hires, then LinkedIn is the professional go-to choice. LinkedIn users are older on average because of the target demographic.
LinkedIn should be used if your company is focused on maintaining a professional image. It’s also great if your goal is to find new hires and once you get investors and other big names involved with your company, Twitter and Facebook will look like child’s play compared to LinkedIn.
Hopefully, this article has given you some insight into the social media platforms that you should be using for your business and which ones would be best for your situation.
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