About The Organisation

Drinks21 is an online retailer of Beer, Wine & Spirits, with a passion for everything drinks. Their Magento based website also has integrations with eBay, Amazon and an extensive CRM software.

With the owner's love for 21st century technology, my consultancy and guidance was key to the success of almost 2 years.


  • Design and implement a reskin of the entire site, using purely CSS and without access to the template files
  • Create an automated program for customer retention using email marketing tools
  • Creating and managing PPC (Google AdWords) campaigns
  • Integrate an automatic recommendation software to accurately push products
  • Create abandoned cart campaigns through email and social retargeting
  • Improve the customer experience (UX) and SEO
  • Connect and manage day to day running of Amazon

Key Statistics

After the reskin

  • Bounce rate decreased to 67% (-24%)

  • Conversion rate increased to 2.7% (+0.8%)

  • Amazon orders increased by 200%

  • Automated processes decreased manual hours by almost 20%

  • See The Finished Site

    Before & After


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