Best Water came to us all the way from the USA and Canada to report a lack of AdWords traffic. They had a very high budget, which they weren’t spending all of. The ROI was very poor, with very little conversions. It turned out to be a problem with the feed, so with a little bit of feed optimisation, the results were outstanding.
The average CPC dropped from £1.20 to £0.21, with conversions hitting 7 within the hour. All for a daily budget of around £40, and a project we charged under £500 for.