Pay Per Click

PPC

Pay per click

Whether you’re looking to venture into paid media for the first time or have an existing account which needs attention, PPC is an effective channel to meet your business objectives. The big boy of the PPC world is Google AdWords, that’s where we come in.

It’s fairly simple to bid your way to the top of search results. However, doing it cost effectively requires skill and experience. Our team of PPC experts will help you win the bidding war with ROI in mind and will gain the right attention from your audience, at the right time, with compelling ads.

There are three life stages of a PPC / Google AdWords account: new, growing and mature; depending on which stage your account is in, different tactics should be implemented to ensure you’re getting the most from your investment.

Keyword coverage, impression share and ad position are your allies when maximising search visibility. Our PPC specialists are masters of maximising the relationship between them, getting the best search presence for brands and outsmarting the competition.

Frequently asked questions

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
You can probably come up with an argument for either; but the reality is, both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviours, or keywords without PPC.
From the sign off of a Google AdWords campaign, you'll start seeing results almost instantly, you'll probably start to see impressions within the hour. For maximum benefit, there are techniques we use to get the most from your budget.
It is not required, however we'd strongly recommend setting up Google Analytics if you haven't done so already. This will ensure we can track users once they click on your ad. One of our team will be able to help you with this.

Still got more questions? Give us a call – 01202 925 920

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Pricing

Google AdWords

from £200/month

  • Keyword Research
  • Campaign Setup
  • Campaign Management
  • Negative Keyword Tracking
  • Remarketing
  • Feed Optimisation
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